The company was founded by a registered nurse who saw a need to better educate health care consumers along the rehabilitation continuum while working as a liaison for a post acute brain injury program. It was not uncommon to call family members whose loved one had experienced a catastrophic injury and share in their frustration as they expressed how little they understood about their medical situation or they felt limited information was presented to them. Somewhere along the introduction of the health care delivery system patients and or their loved ones feel abandoned and helpless. Educating and providing information that was already presented in a more personal setting gave the founder of Nurcierge the idea to offer these services privately. It was not a failure of the healthcare system to provide the information but a simple failure of time as a resource for all involved. Patients in a doctor's office for a routine visit often times are overwhelmed with the information they are presented. Expecting individuals who are coping with a catastrophic injury or newly diagnosed chronic disease or newly diagnosed terminal illness places a huge burden on all entities involved. The experiences and background of the founder sparked the idea to start up a private health care advocacy and private nursing service.