BartVB send private message Since 18 Apr 2008 Comments: 9 Karma: 0
| $250 - Logo for equine community website - June 30th On Thu May 15, 2008 10:41 AM
Deadline: Mon Jun 30, 2008 Prize Amount: $250
Read the briefSubmit Entry
Bokt.nl is a large, Dutch, community website focussing on horses in all their aspects. Some 7 years ago, the site started with a small forum. Nowadays the Bokt boards are one of the largest in the world, we have a growing online encyclopedia ( Wiki) and a news portal. The site is, in a very large part, a social gathering for horse owners. People feel very committed to the site, we try to minimize the commercial side of the site as much as possible (banners/advertorials/sponsorships, etc). There are (lot of) plans to expand the site beyond it's current features and to facilitate this we need to change the layout in a major way. Concurrent with the re-design we also want to introduce a new logo.
The current logo was a temporary solution which has been sufficient for 7 years now. The main reason to replace the logo is that we want a more professional and somewhat cleaner look. Besides this, the current logo is not very suitable for merchandise/printing.
We have tested a few new logo designs with our users, and one of our main priorities is 'recognizability': the horse that is featured in the present design ('Julius') is the horse of one of the founders of the site, we feel that it is important to incorporate him in some way in the new logo. The picture that the logo is taken from is ancient and bad quality, apologies, you will find a link to it at the bottom of this post.
The name 'Bokt' stems from 'bucking', a movement of a horse in which it kicks up with its hind legs. Bokt is run mainly by 60+ volunteers, it has 100.000 registered users that post approximately 30.000 posts/day on the forums. A very large part of our visitors are recreational riders aged between 16 and 30. We have plans to attract more professionals and more 30+ users but don't want to alienate our current user base.
Some hints/requirements:
[*] We prefer a somewhat 'grown up/business' style over 'young and childish'
[*] The new logo design can't be too clean/cold/corporate, we don't want to alienate our user base
[*] We are not married to the orange 'swoosh' in the logo, it can stay or go; whatever option suits you best
[*] It would be nice if the logo can be easily printed or embroidered on, for example, t-shirts. Therefore we prefer not too many colors or two versions: One for online use, a simplified version for print.
[*] Speaking of colors: we like the blue colors of the site as it is now, it's one of our current trademarks. These will stay with the upcoming update.
[*] For text, please incorporate 'Bokt.nl' in your design.
[*] We (and the users) are very picky when it comes to the drawing/anatomy of the horse, be prepared for some change requests in this department 
[*] You don't need to use a perfect vectorization of the horse, please first focus on the overall design. The details can be worked out when we have the basics of the design set.
[*] We need a vector (SVG/AI) version of the logo
[*] A favicon version would be nice but it's not a hard requirement
[*] The logo should work very well with a height of max 120px. Smaller is better, the current logo takes up quite a bit of space.
[*] Landscape orientation preferred
[*] We expect a full transfer of rights (and ownership if possible).
The files:
- Picture the logo stems from:
http://www.typo.nl/bokt/logo/julius_bokt.jpg
- Current logo:
To everyone who participates: Thanks for your efforts  We are curious to see what designs you will come up with.
Bart + Eline
Admins of Bokt.nl
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dextracer

 send private message Since 11 Mar 2006 Comments: 598 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Thu May 15, 2008 02:36 PM
Now that is one of the best briefs I have seen in a while on this forum. Very well explained. That's exactly what designers need. And that in turn also benefits the CH, who will get better designs.
Hope this contest ends well. I will enter this one.
P.S. Horses again...haha |
baiskee

 send private message Since 11 Mar 2008 Comments: 63 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Thu May 15, 2008 02:51 PM
Agree with you dextracer... Good brief from the CH.
yeah, horse related contest again...
I assume that this is a great KICK start for the new GFX.  |
BartVB send private message Since 18 Apr 2008 Comments: 9 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Thu May 15, 2008 02:53 PM
Horses are popular  At least over here in The Netherlands. Approx 500.000 horses (and horse-owners) on a population of 17M. IMO pretty impressive.
I noticed some concern about abandoned contests and not choosing a winner. This is not what we have in mind  If there are entries and if those entries don't suck (which I don't expect after following some other contests here) we will definitely assign a winner.
BTW we don't have a designer for the new layout yet so if you're into that and if you create the winning design, we might have some more work for you. |
CnSGD
 send private message Since 16 Feb 2008 Comments: 229 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Thu May 15, 2008 11:47 PM
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CnSGD
 send private message Since 16 Feb 2008 Comments: 229 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Fri May 16, 2008 12:06 AM
These are just simple ideas with the horse outline and a possible hill idea.
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SBMDESIGNS

 send private message Since 10 Jul 2006 Comments: 153 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Fri May 16, 2008 06:33 PM
Here is a concept. Let me know your thoughts. |
BartVB send private message Since 18 Apr 2008 Comments: 9 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Sat May 17, 2008 07:11 AM
Thank you for the submissions so far!
CnSGD:
The design could use a bit more color, but my main gripe is that it stays too close to the current design. I like the simplicity though!
SBMDESIGNS:
If the logo contains a horse it at least has to be a horse that's buckling and preferably the horse that we're currently using in the logo  Jumping is a separate discipline in the equine world and it's a relatively small part on our site. Most (80%?) of our users are dressage riders.
We would really like to see really 'clean' designs. Not a lot of fuss, not a lot of small details, the typography should be very strong, I think the horse (only the hind legs could also be OK) should be a relatively small part of the design. |
dextracer

 send private message Since 11 Mar 2006 Comments: 598 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Sat May 17, 2008 08:14 AM
Here are my first twio designs:
The letter "k" in the second design represents a stylization of the movement of the horse's back legs in the current logo of the forum.
The k can also be used as a favicon for the forum, as it's distinctive enough and distinguishable at small sizes.
The orange colour is in the colour scheme to emphasize the fact that the forum is dutch, and also to complement the blue colour of the rest of the elements. |
LJK
 send private message Since 05 Apr 2008 Comments: 27 Karma: 0
| Entry no. 1 On Sat May 17, 2008 09:19 AM
Hi -
Just read that you don't want
something too close to the orig.
but I tried to update it, so let
me know if possible or not...
Thanks,
El |
CnSGD
 send private message Since 16 Feb 2008 Comments: 229 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Sat May 17, 2008 09:39 AM
BartVB;22007 wrote:
Thank you for the submissions so far!
CnSGD:
The design could use a bit more color, but my main gripe is that it stays too close to the current design. I like the simplicity though!
We would really like to see really 'clean' designs. Not a lot of fuss, not a lot of small details, the typography should be very strong, I think the horse (only the hind legs could also be OK) should be a relatively small part of the design.
Got it will post a revision soon. |
CnSGD
 send private message Since 16 Feb 2008 Comments: 229 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Sat May 17, 2008 10:56 PM
Here is the revised idea. I thought I would make it almost like a header as well as a logo. So here is samples of all versions...Also one with a different font
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highendprofile send private message Since 07 Sep 2007 Comments: 36 Karma: 0
| Hi On Wed May 21, 2008 05:14 AM
my entry |
SBMDESIGNS

 send private message Since 10 Jul 2006 Comments: 153 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Wed May 21, 2008 01:27 PM
Here are some revised versions. Colors can always be changed. Let me know your thoughts. |
BartVB send private message Since 18 Apr 2008 Comments: 9 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Thu May 22, 2008 11:24 AM
Thanks again for all the submissions to date
Dextracer: We really like the feel of your design! It's clean and simple, recognizable and strong. However, it lacks a certain 'cozyness' that we need for our community-site. The 'sylization of the movement' is too subtle and abstract for most users, we fear. Would you be able to incorporate the horse figure into the logo somehow? Perhaps in the space that now holds the 'www' or the letter 'o'? The letters 'www' can be left out of the design.
LJK: Impressive quality! We do prefer a smaller amount of detail, and the horse can be a smaller part of the design. The design as a whole may be a little cleaner, more 'business' style. More detail is also possible (i.e. use the photo or something very close to it) as long as there is a simplified version for merchandise/small versions/BW print.
CNSGD: Actually, we prefer your first design, this one lacks the simplicity that your first one did have. Your proposal contains a bit too much detail it's a bit too 'busy'.
HighEndProfile: Nice start  We like the way you incorporated the horse figure and the text in #1, made them connect somehow! Could you play around with that a little more? See what happens if you're using the whole horse, an accent in a contrasting color, a different (maybe a bit more professional?) type face, etc.
SBM: Lot's of choice there, thanks!  4 and 7 are not what we're looking for due to the height of the design, we do not have much 'vertical' space for the logo. The idea of the horse kicking away part of the logo works for us, makes a welcome connection between horse and text. However: we'd like the connection to be more visible in 'style' also. The font you chose is a little dull, it may be a little more explicit / distinct.
BTW can someone tell me how to reach an administrator? I used the link in the header ('contact the administrator for details') but no-one seems to be home  |
highendprofile send private message Since 07 Sep 2007 Comments: 36 Karma: 0
| Hi On Fri May 23, 2008 04:52 AM
some variations |
misterman131

 send private message Since 12 Nov 2006 Comments: 512 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Sat May 24, 2008 07:34 PM
here's mine |
FinlessFish send private message Since 25 May 2008 Comments: 3 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Mon May 26, 2008 02:45 PM
a couple of options... |
SBMDESIGNS

 send private message Since 10 Jul 2006 Comments: 153 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Wed May 28, 2008 05:20 PM
Here are some revisions, some different fonts, etc. Any elements of one can be swapped with another and any of the gradient colors can be turned to flat for embroidery reasons. Let me know your thoughts. |
LJK
 send private message Since 05 Apr 2008 Comments: 27 Karma: 0
| 2nd Entry On Sat May 31, 2008 12:53 AM
Hi -
Here's a new idea based on your feedback.
Let me know if closer or farther-off...
Thanks,
El
[Dang, DaNuTz-Yo that's pretty darn lazy of you!] |
creative27
 send private message Since 28 May 2008 Comments: 1 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Sat May 31, 2008 01:16 AM
Horse and Text in action...height is 120px...even smaller looks good too with 90px height.. |
CnSGD
 send private message Since 16 Feb 2008 Comments: 229 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Mon Jun 02, 2008 06:01 PM
Revised idea
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dextracer

 send private message Since 11 Mar 2006 Comments: 598 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Tue Jun 03, 2008 10:34 AM
Here are the revisions.
Variations.
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BartVB send private message Since 18 Apr 2008 Comments: 9 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Wed Jun 04, 2008 06:43 AM
Thanks again for the entries and revisions and our apologies for the fairly late response.
HighEndProfile: Thanks for the variations, really nice design! We can think of no revisions for now. We do prefer the 4th design. If you have any other ideas in the same style they're welcome however
Misterman: We really like your idea! However, the body of the horse becomes a little too long, and we think that the position of the hind legs of the horse are a little too low - it's no longer visible that the horse is bucking. We were thinking something more like this: http://www.bokt.nl/upload/11097/minderlanghors3.jpg
(BTW: I don't know if it's allowed to adapt an entry to make something clear. If it's bad practice, I'll delete the file) Perhaps you can change the grey colour to a lighter shade of blue or orange?
Finlessfish: Thanks for your entry, but we feel the design lacks unity. We prefer the horse figure more integrated into the design.
SBMDESIGNS: That's a lot to choose from, thanks! However, at this moment we feel that there are other designs which fit in better with the style we are looking for: stronger, a bit more 'business'like. Also, we prefer a sans-serif font.
LJK: Definitely closer! We like the second one best, without the '3D effect' in the text. However, could you play around with the colours so the horse stands out? Maybe the text in lightblue, horse and '.nl' in different shades of orange?
Creative27: The design is a bit too 'bland', the italics to illustrate the horse bucking against the letters is nice but we need a design that's a bit stronger, a bit more businesslike.
CnSGD: We feel that the design is not clean enough: The font you choose, added to the diagonal text and the 'round/outlined' horse figure gives it too much detail.
Dextracer: Thanks for your revisions, we really like your style  The first two designs don't work for us, in the first design it looks like a horse figure with a white background has just been copy/pasted without making it transparent  The oval form in the second design doesn't really work with the chosen font. Would it be possible to try to make the 'O' a bit smaller? It does seem to be a bit too big now although it does nicely match the angle of the K at the moment. Also could you try your very first design with a small version of the horse above the letters, i.e. above the O? |
misterman131

 send private message Since 12 Nov 2006 Comments: 512 Karma: 0
| Re: $250 - Logo for equine community website - June 30th On Wed Jun 04, 2008 07:22 AM
here's the requested change. I put the altered the placement of the .nl so that it was more connected to the bokt |